The Free Software Foundation Has Entered Into A Consulting Agreement To Improve Its Image

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The Free Software Foundation has entered into a pro bono consulting agreement with the Community Consulting Teams of Boston to get a "marketing assessment" and recommendations for how they can "improve communications and outreach".

written by 林慧 (Wai Lin) 2021-03-04 - last edited 2021-03-04. © CC BY

Source-code.jpg
gcc/gcc.c from GCC 10.2. The GNU Compiler Collection is free software.

The Free Software Foundation, founded in 1985 by honorary doctor Richard Stallman in order to support and promote free software, has never amounted to much in terms of both public awareness and corporate and governmental interest. It remains a rather small niece organization with a dozen employees and a budget barely above a million US dollars per year. The Linux Foundation, on the other hand, has 160 employees and yearly budget just shy of a hundred million US dollars.

The Free Software Foundation has announced that they have entered into a pro bono consulting agreement with their next door neighbor Community Consulting Teams of Boston who will "recommend ways to improve communications and outreach to achieve the FSF's vision of free software as a kitchen table issue".

John Sullivan, executive director of the Free Software Foundation, had this to say about the agreement:

"Focusing on our communications strategy is essential for our mission because in order to achieve our goals, we need everyone to know about free software. We're honored that CCT selected us from a competitive application pool, and have no doubt their advice will significantly benefit our work advocating for computer user freedom,"

John Sullivan, executive director at the FSF

Free Software Foundation could use some help with their communications strategy. Their annual LibrePlanet conference is one example. It used to be a "free software conference". LibrePlanet 2021, on the other hand, is a "technology and social justice conference". The FSF isn't scoring any points with us by prioritizing meaningless 白左 "social justice" drivel over free software.

We can only hope the Community Consulting Teams of Boston (CCT) will point out that an organization called "Free Software Foundation" should focus on promoting free software, not cater to a tiny minority of mentally ill satanic cult members by promoting 白左 nonsense. That outcome is, sadly, not a given these days. We can't rule out that the CCT will recommend that the FSF abandons its free software roots and becomes a 白左 social justice organization through and through. That would probably spark some narrow short term interest and publicity, but it would be a death-sentence in the long run.

3.50
(8 votes)

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Anonymous user #1

one month ago
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Nowhere in the press release does it say the project is to "improve its image" / you're just making things up, and not cleverly at that. What's the point of the Linux Foundation comparison? The FSF is a 501(c)(3) charity with a social mission; the Linux Foundation is funded by corporate interests and a 501(c)(6), which is a business trade association. And I think you meant "niche" rather than "niece". Frankly this site seems to be run by those who are "mentally ill". LOL
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Anonymous user #2

one month ago
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Maybe someone changed it after the quote was taken. I don't know. I got this just a moment ago: "The strategic need is an analysis and marketing plan focused on the FSF's diverse network of supporters worldwide." It seems like "FSF needs help to not go broke AND not get purged in the next 10 years" so that ought to be interesting.
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WaiLin

one month ago
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You must be new to basic business marketing concepts. The goal of a communications strategy is usually to build your brand and image. If you see a need to change your communications strategy then the goal of that change would logically be to improve your image. It is true that the FSF did not explicitly use the word "image" in their press release but why else would they see a need to improve their "communications strategy", eh?
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Anonymous user #2

one month ago
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regarding mentally ill satanic cult members, I'm unhappy about that being just the kind of thing I might like to find out. I want to know what is true, not cling to what is pleasing and fits neatly into my worldview. So when I stop and step back for a moment, I ask: what if this is merely an utterly false character assassination attempt? What if it isn't?

It doesn't matter, the person's actions have already been awful enough to solidify my position. I don't need to hear that an evil person is even more evil. Everyone already saw this person display some true colors pursuing a warped substitute for justice, in violation of the Golden Rule. What happened could easily be called bullying, but more people keep adopting the Contaminated Covenant, and it's still irritating, and nobody cares what I think.
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Anonymous user #3

one month ago
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It don't think the CCT is likely to advice the FSF to stick to its mission of software freedom. For them, FSF's mission is "Civil Rights, Social Action & Advocacy" https://www.cctboston.org/

And it doesn't seem that's what the FSF is looking for, either. Rather, the FSF is most probably looking for support for its change of mission; that is, go from software freedom to unrelated issues such as diversity, social justice and the rights of minority groups. One of the FSF's proposals for high priority projects includes:

"making free software communities safe for diverse participants" https://www....oftware-list

Then look at its new president, who reportedly was seen with a laptop running MacOS at LibrePlanet. Look at his clueless discourses. It seems he has nothing to say about free software, but a lot about unrelated things and consistently trying to downplay Stallman: https://www....ffrey-knauth

https://fram...129a88e086c3
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Anonymous user #2

one month ago
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found that quote:

https://www....wsletter.pdf

here's the whole new-grant summary from that newsletter:

"Free Software Foundation (FSF)

FSF's mission is to promote and defend the rights of software users in a world where technology is social fabric. FSF serves the general public by providing public education, legal services, advocacy, software development, software licensing, and other community resources. To support FSF’s desire to better serve their supporters, increase membership and promote awareness, CCT will conduct a marketing assessment of their supporters.

Learn more: https://www.fsf.org"

seems fair enough for an elevator pitch
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