Google is a US-based multinational corporation which controls a large part of the web. They control the majority of discovery through the Google Search and Google News products. They also control the overwhelming majority of revenue through their Google Adsense products.
Google's market control and power[edit | edit source]
Jason Kint, CEO of Digital Content Next, gave a really good summary of how much control Google has online in a hearing in the US Senate on June 16th, 2019.